Zara has arrived to the online world with it's new online store. It has been launched after being analyzed the clothing industry and its evolution in the internet, and thanks to the expertise obtained from its first experience: Zara home was launched online in 2007. It is now,
September 2010, when Zara has jumped into this online dynamic industry.
They have started by opening the online stores in the countries that represent its 40% market share: Spain, Germany, France, Italy, Portugal and Great Britain. On a second stage,2011, more online stores will be opened in the USA, Japan and South Korea. According to Pablo Isla, Inditex CEO, all the growth that will come from the online stores is going to be from new consumers and not from the ones that go and shop physically into the regular shops.
This represents for Zara not only a challenge but also a way to show its strenght in front of the apparel industry. Zara has now more than 4.500.000 friends in Facebook an it's one of 100 worldwide best brands according to the Interbrand 2009 classification.
Have FUN, SEARCH & SHOP!!! Although I prefer to go to the shop and try the clothes to see if they fit me! for me, it is more than buying clothes, the whole experience of touching and feeling the materials, trying the different clothes... is not going to be replaced by any online store!! Even more, when clothes are sold for the same price as the established in the regular shops!
September 2010, when Zara has jumped into this online dynamic industry.
They have started by opening the online stores in the countries that represent its 40% market share: Spain, Germany, France, Italy, Portugal and Great Britain. On a second stage,2011, more online stores will be opened in the USA, Japan and South Korea. According to Pablo Isla, Inditex CEO, all the growth that will come from the online stores is going to be from new consumers and not from the ones that go and shop physically into the regular shops.
This represents for Zara not only a challenge but also a way to show its strenght in front of the apparel industry. Zara has now more than 4.500.000 friends in Facebook an it's one of 100 worldwide best brands according to the Interbrand 2009 classification.
Have FUN, SEARCH & SHOP!!! Although I prefer to go to the shop and try the clothes to see if they fit me! for me, it is more than buying clothes, the whole experience of touching and feeling the materials, trying the different clothes... is not going to be replaced by any online store!! Even more, when clothes are sold for the same price as the established in the regular shops!
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